Buy Marketing Strategy Discussion

Buy Marketing Strategy Discussion
Week 4 Discussion – Marketing Strategy
This week’s discussion is worth 56 points.
This Week’s Discussion Post
For this week’s discussion, please respond to the following:
1. Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
· Be sure to include the cost of each marketing vehicle.
· Add any additional notes under the table.
· Delete the italicized examples.
Marketing Vehicles Table
Marketing Vehicle
Frequency
Cost/Month
Example 1
Social Media: Facebook and Instagram
2-3 times per week
$600 per month
Example 2
TV Stations: Local Station, WTC
1 time per week
$1,000 per month
Example 3
Free Samples
2 events
$500 per month
2. Copy and paste the Marketing Vehicles Table into the discussion area.
3. Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
· Snack Food Company Guidelines [PDF] Download Snack Food Company Guidelines [PDF] .
· Company of Your Choice Guidelines [PDF] Download Company of Your Choice Guidelines [PDF] .
4. Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
5. Attach the entire Business Plan Financials Excel Template to the discussion thread before clicking Submit.
Post at least one substantive comment to another student’s post.
Notes
· Textbook Chapter 10, “Marketing Plan