Doritos Promotion Strategy Discussion

Doritos Promotion Strategy Discussion
I’m working on a marketing discussion question and need an explanation and answer to help me learn.
Chapter Reading: Read Ch-18 “Integrated Marketing Communications” from the text book- Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education.
Video Link:
Read the following Video Summary: In 2007, Frito-Lay wanted to engage customers with its Doritos brand. The company launched its successful “Crash the Super Bowl” program (which continued for almost a decade) and “mystery flavor” promotions for new Doritos flavors. The video describes these initiatives.
Core Concepts Covered: Integrated Marketing Communications, Online Marketing
Discussion Question

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