For ston martin phd | Marketing homework help

Part 1: Select agency teams
Each team will work as an independent promotion agency developing a new promotion campaign for an existing fashion brand. Each team should decide on an agency name.
 
Part 2: Select product and brands
Lucky Brand Denim
 
Part 3: Understanding your brand
The first step in developing a fashion brand promotion campaign is to understand the brand and its current promotion strategies. Conduct research and prepare a report describing your brand’s promotion activities for:
·      Advertising
·      Direct marketing
·      Sales promotion
·      Public relations
·      Personal selling
·      Fashion shows
·      Special events
·      Visual merchandising
 
Report requirements:
·      Include your agency name (team name) and names of individual team members at the top of the report
·      2-5 pages double spaced, Times New Roman or Arial, 12 point font, 1” margins
·      Include headings and page numbers
·      Reference list (APA format)
I will do special events and visual merchindising.The brand name is Lucky Brand Denim
 
 
 
 
 

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