Launching New Services Products In Marketing

Launching New Services Products In Marketing
Launching New Services Products In Marketing
LAUNCHING
NEW SERVICES / PRODUCTS
Management
Branding
Research
Innovation
Pricing
Promotion
Sales
Online
Q28 How do we identify opportunities?  
Q29 How do we decide which opportunities will work?  
Q30 How do we research the market?  
Q31 How do we value the market and assess demand?  
Q32 How do we get the staff involved? 
Q33 How will our competitors react?  
Q34 What are Google Alerts?  
Launching New Services Products In Marketing
Q35 How do we launch new products or services?  
Q36 How do we generate media attention? 
Q37 How do we win awards? 
Q38 How do we protect our idea?   
Q39 How does sponsorship work for smaller businesses?  
Q40 What is viral marketing?  
Q41 What is buzz marketing? 
Q42 How does sales promotion work?
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