Lessons Learned 7

You should discuss one or more of the key topics and/or concepts specific to this week that intrigued you, surprised you or had the most relevance to you. Please note that your summary shouldn’t be an outline or re-cap of the entire chapter contents – but instead should reflect more personal, in-depth thoughts about one or more of the key topics that resonated or connected with you the most. Please remember there is a 250-word minimum for this assignment.
CHAPTER 05 – RETAIL MARKET STRATEGY

Define the retail strategy
Illustrate how retailers build a sustainable competitive advantage
Classify the different strategic growth opportunities retailers pursue
Identify issues that arise as domestic retailers become global retailers
Know the steps retailers go through to develop a strategic plan

CHAPTER 07 – RETAIL LOCATIONS

Describe the types of retail locations available to retailers
Review the types of unplanned locations
Analyze the characteristics of the different types of shopping centers
Discuss nontraditional retail locations
Match the locations to the retailer’s strategy
Review the societal and legal considerations in selecting locations

CHAPTER 08 – RETAIL SITE LOCATION

Summarize the factors considered in locating a number of stores
Review the characteristics of a particular site
Understand how retailers analyze the trade area for a site
Determine the forecasted sales for a new store location
Illustrate the site selection process
Explain the different types and terms of leases