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SELECT ANY TWO OF THESE TOPICS TO ANSWER.TOPIC 1: . Derived and Fluctuating DemandThe characteristic of B2B markets that is most opposite of B2C markets is the concept of derived and fluctuating demand. These concepts explain why when consumer purchasing goes down, the effect on the economy is multiplied by all the transactions that occur throughout the channels. A slowdown in consumer spending is not good for the economy.Here are some examples of derived demand.http://smallbusiness.chron.com/example-derived-demand-80611.html https://product2market.walkme.com/examples-derived-demand-product-marketers/A good way to illustrate derived demand is to study the LeBron effect, the economic boost the basketball superstar LeBron James brought to his hometown of Cleveland, Ohio. Watch this video as the LeBron effect illustrates how businesses throughout the Cleveland area prospered and declined as a result of his choice of where to play.Cleveland’s Basketball Boom Brings Economic Vigor: http://www.econedlink.org/interactives/index.php?iid=87This article will help you understand derived demand in a different way more easily.https://www.forbes.com/sites/rebeccabagley/2014/08/01/the-lebron-effect-why-narrative-matters-to-regional-innovation/

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