Summery 12 And 13

After reviewing Chapter 12 and chapter 13 from the textbook, write a 500-word synopsis of your understanding of the marketing concepts. In your answer, include questions about any marketing concepts that are unclear.
Note:
1.Every paper typed in this course should be in APA formatting (title page, reference page, NO abstract page, in-text citations, running head, page numbers, Times New Roman 12 font, 1 inch margins, double-spacing, etc…).
2.References (this does not count toward the required paper length).
3. Book is attached along with the question and only refer the chapter 12 and 13 in it and use it in the reference.